Kent Mende Presents Kendra Casey her Keys for her live changing story. Her father Jeff,submitted this touching story of Kendra's life changing experience. We are very honored that Archie Cochrane was chosen to present a vehicle from our inventory to Kendra. We're very proud of your accomplishments and and honored that you were chosen for a new Ford Edge from Ford. Here is a copy of what Kendra endured in her Life... Hang on to your seatbelts! CLICK HERE You'll be a teriffic teacher Kendra!
These were the criteria for the contest:
Background:For the last three seasons, ford has partnered with ABC’s highly rated Extreme Makeover: Home edition, providing vehicles to families through positive, problem-solving and uplifting messages which coincice with the family’s needs and story line.- created seamless meaningful, emotional connections with viewers highlighting Ford products and key attributes in -show.- Ford and ABC have successfully launched the Edge Across America consumer promotion and further, obtained support within ABC show content for the first time ever.
Objectives: - Continue to build strong, brand name awareness, interest & excitement around the new Ford Edge._Further connect Ford to the excitement/popularity of the show to elicit a positive, favorable response-Generate hand raisers by creating this unique and impactful consumer promotion surrounding on-air content and integration.
Promotional Concept:EM:HE will remake a house in each of the 50 states over the course of two seasons.Strategically link the Edge with show structure by awarding on e Edge to a deserving family in each state.-Consumers submitted stories online to be considered for the Edge Across America promotion Stories upheld consistency with the Bold Moves campaign; contestants needed to prove triumph over tragedy and difficulty without letting life get them down; these people strive to seize the moment and put a positive spin on life despite hardships.
Prize Structure:-One grand prize winner tor receive a state-of-the-art garage makeover in addition to winning the new Edge from Ford
-49 families to win Edge vehicles-A garage makeover and Edge giveaway were also featured as an in-show integration element, linking show content to the promotion.
